PROFILE
Alex Tart Architects was born out of a desire to design spaces and buildings that bring out the best of classical and contemporary design. The firm has grown into an experienced and passionate architectural practice with London and Bath offices, specialising in high quality residential architecture.
The practice has worked with clients across the country. Attention to detail and a proven record of navigating complex project parameters has seen us help our clients to fulfil their project goals and has seen us deliver projects ranging from new classical country houses to basement extensions and refurbishments in central London.
VISION
The ethos of delivering beautiful, high quality classical and contemporary residential designs defines the practice and we strongly believe there is place for both styles. This is reflected in our designs, where the two feature seamlessly alongside or independently from one another, as dictated by the context of the project and the client’s brief. The rare combination of this experience in both high quality classical design and contemporary design has formed the basis upon which Alex Tart Architects was founded.
DESIGN PROCESS
The beginning of each and every project starts with understanding the aims and ambitions of our clients. Bringing this through to their homes to allow the spaces created to reflect the ways in which they live their lives.
We approach the design through iterations of sketches, drawings and visualisations that bring the designs off of the page for our clients. We approach the design simultaneously from the inside and outside of our client homes, ensuring the interior design of the spaces is developed and articulated in the building’s exterior.
TEAM
As a specialist design studio, the core of the practice is in our talented and experienced team of architects. Through internal reviews our clients receive the knowledge our full team on all our projects as well as a high level of director level input.
Director
ALEX TART
Alex founded the company in 2014 off the back of a career rooted in pushing the boundaries of residential design for private family homes. Working across both traditional country estates and prime London residences, his wealth of experience allowed him to work closely alongside clients to further a vision. He seamlessly blends traditional and contemporary design styles, bringing them together harmoniously.
Since the company’s inception Alex has maintained his passion for design and brings his experience and personal design touch to each and every project that the company undertakes. Alex approaches design from the inside of a building outwards to capture the clients’ interior ambitions and tying them together with striking exteriors, creating bespoke and thoughtfully crafted homes.
Director
CAMERON HALES
Cameron joined the practice having worked previously in Berlin and Tokyo, as well as on high profile buildings like Wembley Stadium. Since joining the firm Cameron has been integrally involved in the practice management and became a director at the practice in 2024.
Clients are always at the core of Cameron’s approach to design, maintaining a clear focus on their project goals to deliver client satisfaction at the end the construction process. With a keen interest in planning strategy, he has secured ambitious approvals for some of our most complex projects. Once planning is secured, he has led the construction stage of many successful projects for the firm, including basement excavations and listed properties.
Associate
JEMMA REYNOLDS
Jemma first joined the practice in 2014 and has been an integral member of the team ever since, becoming an Associate in 2018. She has a proven track record for intuitive, considered design through her work on residential projects within Areas of Outstanding Natural Beauty and National Parks. Jemma brings a sensitive and well-informed approach to context, alongside a strong interest in the varied ways people live across both urban and rural settings.
Jemma’s involvement and experience leading some of the practices largest listed projects typify her meticulous attention to detail and skill when balancing both contemporary and traditional design elements, most notably our Castelnau and House in Wimbledon projects.
Architect
TOBIAS BOSHOFF
Tobias is passionate team member who joined the practice as a project architect in 2022. With more than a decade of experience in private residential projects, he is adept at helping clients to explore the possibilities for their projects and has overseen the construction of a number of projects within the practice.
Tobias has a very strong technical background. Underpinned by knowledge from his Masters in Sustainable Architecture and Design, he has developed a keen interest in the sustainable design of heritage buildings. Coupled with his creative thinking, this often brings new and emerging materials into the designs to improve the performance of our clients’ homes.
Architectural Assistant
FARAH BADARUDDIN
Farah works across many projects in the office, assisting the project architects from initial schematic proposals to construction information. When she joined the firm in 2022, Farah had already been practicing as a fully qualified architect in Malaysia for several years, after finishing her studies at the Bartlett in London.
Farah employs a range of digital software and 3d modelling techniques to bring concept proposals off of the page. These models are integral design tools, allowing the team to discuss the unique benefits of layouts and refine the interior schematic proposals. In addition, by flying clients through the digital models of their homes, we have found it to help our clients to clearly visualise the space when making decisions.
Office Manager
JANET MONTAGU
Janet has been an integral member of the ATA team for over a decade. Janet oversees the practice’s business needs, handling accounting, human resourcing and invoicing, alongside the office management. She also brings a valued outside perspective to strategic business discussions.
After years of success at senior executive level in the financial sector, Janet has enjoyed the flexibility and diversity that have come with her role at the practice. As the firm has grown her role and responsibilities have shifted to ensure the company stays at the forefront of best practice.
Janet is assisted in her duties by the resident canine in chief Whitby. Having joined the firm at less than a year old, Whitby has been a shining example of professionalism for all.
COLLABORATION
The best homes are always the product of a great teams working together in lockstep with a clear goal. We pride ourselves in our ability to work alongside our clients to explore their vision for the home, and then set-up a comprehensive project team of our trusted network of specialists. Other disciplines such as Structural Engineers, Quantity surveyors and Contractors all have their own individual role to play in realising a project we assist our clients in putting together a complete team to fulfil their project needs.
